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|a Serna Gómez, Humberto
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|a Mercadeo interno :
|b una estrategia para gerenciar la cultura empresarial. Principios, metodología y estrategias /
|c Humberto Serna Gómez.
|
| 260 |
|
|
|a Bogotá :
|b 3R Editores,
|c c2000.
|
| 300 |
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|a ix, 280 páginas :
|b ilustraciones, diagramas ;
|c 23 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Cómo gerenciar el cambio estructural en la gestión del talento humano --. El mercadeo corporativo interno. El servicio al cliente interno -- Componentes básicos. Cultura corporativa -- Componentes básicos. Direccionamiento estratégico, una visión compartida -- Los procesos empresariales. Capacidades operacionales. Productividad -- Una cultura de mercadeo y de servicio -- Un nuevo liderazgo gerencial -- La comunicación: fuerza integradora -- Factores específicos -- Manual de inducción -- Plan de sugerencias -- Caso Banco de Costa Rica -- Corficol: historia
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|a Cambio organizacional
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|a Comunicación en administración de personal
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|a Aptitud de mando
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