Marketing internacional /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw Hill Interamericana Editores,
c2010.
|
| Edition: | 3a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.84 |b C359m |2 23 |
| 100 | 1 | |a Cateora, Phillip R. | |
| 245 | 1 | 0 | |a Marketing internacional / |c Phillip R. Cateora, Mary C. Gilly, John L. Graham ; traducción Luis Héctor Esqueda y Claudia Fuentes Zárate ; traducción de casos Roberto Andrés Hass García. |
| 250 | |a 3a edición | ||
| 260 | |a México : |b McGraw Hill Interamericana Editores, |c c2010. | ||
| 300 | |a xxxii, 712 páginas : |b ilustraciones , mapas a color ; |c 27 cm. | ||
| 500 | |a Incluye índices temático y onomástico | ||
| 505 | 0 | |a Alcances y retos del marketing internacional -- El entorno cultural de los mercados globales -- Evaluación de las oportunidades en el mercado global -- Desarrollo e implementación de estrategias globales de marketing -- Guía para desarrollar un plan de marketing | |
| 534 | |t International marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Comercio exterior |2 Armarc |
| 650 | 1 | 7 | |a Contratos de ventas de exportación |2 Armarc |
| 650 | 1 | 7 | |a Negocios |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Ética de los negocios |2 Armarc |
| 700 | 1 | |a Gilly, Mary C. | |
| 700 | 1 | |a Graham, John L | |
| 700 | 1 | |a Esqueda Huerta, Luis Héctor |e traductor | |
| 700 | 1 | |a Fuentes Zárate, Claudia |e traductor | |
| 700 | 1 | |a Hass García, Roberto Andrés |e traductor | |
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