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|a Cervera Fantoni, Ángel Luis
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|a Marketing y venta de productos de gran consumo a través del packaging /
|c Ángel Luis Cervera.
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|a Madrid :
|b ESIC,
|c ©2014.
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|a 51 páginas :
|b ilustraciones ;
|a 30 cm.
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|a Cuadernos de documentación
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|a Introducción al concepto de envase y embalaje -- Concepto de envase y embalaje -- Packaging en contexto -- Valores y tendencias -- El packaging como estrategia de diferenciación y comunicación -- Desenmascarando algunos mitos -- Fuentes de información
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