APA (7th ed.) Citation

González, E. M., & Serna Gómez, H. (1994). Fundamentos de mercadeo. Unisur.

Chicago Style (17th ed.) Citation

González, Elsa Marina, and Humberto Serna Gómez. Fundamentos De Mercadeo. Santafé de Bogotá: Unisur, 1994.

MLA (9th ed.) Citation

González, Elsa Marina, and Humberto Serna Gómez. Fundamentos De Mercadeo. Unisur, 1994.

Warning: These citations may not always be 100% accurate.