Consumer Behavior /.

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Bibliographic Details
Main Author:	Hoyer, Wayne D
Other Authors:	Maclnnis Deborah J.
Format:	Book
Language:	English Spanish
Published:	Australia : South-Western Cengage Learning, c2010.
Subjects:	Comportamiento del consumidor Análisis de mercadeo Consumidores Mercadeo > Administración
Notas Contenido:	Undestanding consumer behavior Developing information about comsumer behavior Motivatiob, ability, and opportunity Exposure, attention, and perception Knowledge and understanding Attitudes based on high effort Attitudes bases on low effort Memoy and retrieval The process of making decisions Problem recognition and information search Judgment and decision making based on high effort Judgment and decision making based on high effort Judgment and decision making based on low effort Post-decision processes The consumer's culture Consumer diversity Social class and household influences Psychographisc; values, perspnality, and lifestyles Consumer behavior outcomes and Issues Symbolic consumer behavior Ethics, social responsability, and the dars side of consumer behavior and marketing

Description
Item Description:	Includes bibliographical references and indexes.
Physical Description:	xxiv, 136 p : il, ; 26 cm.
ISBN:	9780324834277 0324834276

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