Cover Image

Consumer Behavior /.

Saved in:
Bibliographic Details
Main Author: Hoyer, Wayne D
Other Authors: Maclnnis Deborah J.
Format: Book
Language: English
Spanish
Published: Australia : South-Western Cengage Learning, c2010.
Subjects:
Comportamiento del consumidor
Análisis de mercadeo
Consumidores
Mercadeo > Administración
Notas Contenido:
  • Undestanding consumer behavior
  • Developing information about comsumer behavior
  • Motivatiob, ability, and opportunity
  • Exposure, attention, and perception
  • Knowledge and understanding
  • Attitudes based on high effort
  • Attitudes bases on low effort
  • Memoy and retrieval
  • The process of making decisions
  • Problem recognition and information search
  • Judgment and decision making based on high effort
  • Judgment and decision making based on high effort
  • Judgment and decision making based on low effort
  • Post-decision processes
  • The consumer's culture
  • Consumer diversity
  • Social class and household influences
  • Psychographisc; values, perspnality, and lifestyles
  • Consumer behavior outcomes and Issues
  • Symbolic consumer behavior
  • Ethics, social responsability, and the dars side of consumer behavior and marketing

MARC

LEADER 00000nam a2200000 a 4500
001 000025889
003 CO-BoSNA
005 20260105160245.0
008 990208t2010^^^^mx^a^^^fr^^^^^001^0^eng^d
020 |a 9780324834277 
020 |a 0324834276 
040 |a CO-BoSNA  |b spa 
041 0 |a spa 
082 0 4 |a 658.8342  |b H868c  |2 23 
100 1 |a Hoyer, Wayne D 
245 1 0 |a Consumer Behavior /. 
260 |a Australia :  |b South-Western Cengage Learning,  |c c2010. 
300 |a xxiv, 136 p :  |b il, ;  |c 26 cm. 
500 |a Includes bibliographical references and indexes. 
505 0 |a Undestanding consumer behavior -- Developing information about comsumer behavior -- Motivatiob, ability, and opportunity -- Exposure, attention, and perception -- Knowledge and understanding -- Attitudes based on high effort -- Attitudes bases on low effort -- Memoy and retrieval -- The process of making decisions -- Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- The consumer's culture -- Consumer diversity --Social class and household influences -- Psychographisc; values, perspnality, and lifestyles --Consumer behavior outcomes and Issues -- Symbolic consumer behavior -- Ethics, social responsability, and the dars side of consumer behavior and marketing 
534 |t Consumer Behavior and marketing strategy 
650 1 7 |a Comportamiento del consumidor  |2 Armarc 
650 1 7 |a Análisis de mercadeo  |2 Armarc 
650 1 7 |a Consumidores  |2 Armarc 
650 1 7 |a Mercadeo  |x Administración  |2 Armarc 
700 1 |a Maclnnis Deborah J. 
952 |0 0  |1 0  |4 4  |6 658_834200000000000_H8568C  |7 0  |8 GENER  |9 155601  |a 66067  |b 66067  |d 2012-08-31  |i 125761  |l 0  |o 658.8342 H8568c  |p 666067018133  |r 2026-01-05 16:02:45  |t Ej. 1  |w 2026-01-05  |y BOOK  |z Cra. 8 No. 26-79 - Pereira 
999 |c 29886  |d 29886 
942 |6 658_834200000000000__H868C 

Similar Items