Consumer Behavior /.

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Bibliographic Details
Main Author:	Hoyer, Wayne D
Other Authors:	Maclnnis Deborah J.
Format:	Book
Language:	English Spanish
Published:	Australia : South-Western Cengage Learning, c2010.
Subjects:	Comportamiento del consumidor Análisis de mercadeo Consumidores Mercadeo > Administración
Notas Contenido:	Undestanding consumer behavior Developing information about comsumer behavior Motivatiob, ability, and opportunity Exposure, attention, and perception Knowledge and understanding Attitudes based on high effort Attitudes bases on low effort Memoy and retrieval The process of making decisions Problem recognition and information search Judgment and decision making based on high effort Judgment and decision making based on high effort Judgment and decision making based on low effort Post-decision processes The consumer's culture Consumer diversity Social class and household influences Psychographisc; values, perspnality, and lifestyles Consumer behavior outcomes and Issues Symbolic consumer behavior Ethics, social responsability, and the dars side of consumer behavior and marketing

Table of Contents:

Undestanding consumer behavior
Developing information about comsumer behavior
Motivatiob, ability, and opportunity
Exposure, attention, and perception
Knowledge and understanding
Attitudes based on high effort
Attitudes bases on low effort
Memoy and retrieval
The process of making decisions
Problem recognition and information search
Judgment and decision making based on high effort
Judgment and decision making based on high effort
Judgment and decision making based on low effort
Post-decision processes
The consumer's culture
Consumer diversity
Social class and household influences
Psychographisc; values, perspnality, and lifestyles
Consumer behavior outcomes and Issues
Symbolic consumer behavior
Ethics, social responsability, and the dars side of consumer behavior and marketing

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