| Notas Contenido: |
- Undestanding consumer behavior
- Developing information about comsumer behavior
- Motivatiob, ability, and opportunity
- Exposure, attention, and perception
- Knowledge and understanding
- Attitudes based on high effort
- Attitudes bases on low effort
- Memoy and retrieval
- The process of making decisions
- Problem recognition and information search
- Judgment and decision making based on high effort
- Judgment and decision making based on high effort
- Judgment and decision making based on low effort
- Post-decision processes
- The consumer's culture
- Consumer diversity
- Social class and household influences
- Psychographisc; values, perspnality, and lifestyles
- Consumer behavior outcomes and Issues
- Symbolic consumer behavior
- Ethics, social responsability, and the dars side of consumer behavior and marketing
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