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Comportamiento del consumidor y estrategia de marketing /

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C., Blanco y Correa Magallanes, Jorge Luis. (traductor), López Taymani, Yazmín (Reviewer), Domette Nicolesco, Jean (Reviewer)
Format: Book
Language: Spanish
English
Published: México : McGraw-Hill Interamericana, c2006.
Edition: 7a. edición
Subjects:
Comportamiento del consumidor
Análisis de mercadeo
Consumidores
Mercadeo > Administración
Notas Contenido:
  • Perspectiva del comportamiento del consumidor
  • Afectos y cognición y estrategia de marketing
  • Comportamiento y estrategia de marketing
  • Ambiente y estrategia de marketing
  • Análisis del consumidor y estrategia de marketing

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