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|a Montoya Palacio, Alberto
|d 1951-
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0 |
|a Administración de compras :
|b quién compra bien, vende bien /
|c Alberto Montoya Palacio.
|
| 250 |
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|a Tercera edición
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| 260 |
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|a Bogotá :
|b ECOE Ediciones,
|c 2010.
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| 300 |
|
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|a 201 páginas ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índices
|
| 505 |
2 |
|
|a Una nueva visión en las negociaciones entre proveedor-comprador -- Las compras en la empresa moderna -- Los proveedores -- Hacia una nueva cultura en la relación con los proveedores -- Key account manager (gerente de cuenta clave)-- Importancia de las compras -- El proceso de compras en una empresa comercial o de servicios -- Respuesta eficiente al consumidor (ECR) -- Condiciones de una orden de compra -- Las nuevas variables de negociación -- Negociaciones espaciales (rappels o rebates) -- La mezcla de marketing y su aplicación en las compras -- La administración de inventarios -- El personal de compras -- Casos prácticos en la administración de las compras
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7 |
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