La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia /
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Editorial Norma,
©2005.
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| Notas Contenido: |
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MARC
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| 100 | 1 | |a Kim, W. Chan | |
| 245 | 1 | 3 | |a La estrategia del océano azul : |b cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / |c W. Chan Kin, Renée Mauborgne ; traducción Adriana de Hassan ; revisión técnica Emercomex. |
| 260 | |a Bogotá : |b Editorial Norma, |c ©2005. | ||
| 300 | |a 332 páginas : |b ilustraciones ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a La estrategia del océano azul -- Formulación de las estrategia del océano azul -- Ejecución de la estrategia del océano azul -- Un bosquejo del patrón histórico de la creación de los océanos azules -- La innovación en valor | |
| 534 | |p Título original: |t Blue ocean strategy | ||
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Competencia económica |2 Armarc |
| 700 | 1 | |a Mauborgne, Renée | |
| 700 | 1 | |a Hassan, Adriana de |e traductor | |
| 700 | 1 | |a Emercomex |e revisor técnico | |
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