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|a n-xxu---
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|a 658.84
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|2 21
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| 100 |
1 |
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|a Katzenstein, Herbert
|
| 245 |
1 |
0 |
|a Direct marketing.
|
| 250 |
|
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|a 2nd edición
|
| 260 |
|
|
|a New York :
|b MacMillan Publishing Company,
|c 1992.
|
| 300 |
|
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|a 514 páginas : ilustraciones
|
| 500 |
|
|
|a Incluye casos de estudio, apéndice, índice y glosario.
|
| 505 |
0 |
|
|a Framework for direct marketing: Scope of direct marketing, Organization for direct marketing, The social and legal enviroment-- The Planning Process: Planning for direct marketing, Segmentation in direct marketing-- Implementation: Database marketing, Financial aspects of direct marketing programs, The role of marketing research, Fulfillment and customer service-- Uses of Media: Direct Mail, List managmente, Catalogs, Telemarketing, Customer publications, Direct response in electronic media-- Direct marketing in diffrent markets: Business to business marketing, International direct marketing--
|
| 650 |
1 |
7 |
|a Mercadeo directo
|2 Armarc
|
| 650 |
1 |
7 |
|a Segmentación del mercado
|2 Armarc
|
| 650 |
1 |
7 |
|a Medios de comunicación de masas
|2 Armarc
|
| 700 |
1 |
|
|a Sachs, William S.
|
| 952 |
|
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|o 658.84 K199d
|p 119303001440
|r 2026-01-05 16:03:10
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 52 No 13-65, Bogotá
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|d 30006
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|6 658_840000000000000__K199D
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