Fundamentos de marketing. /
Marketing moderno - Mercados meta - Producto - Precio - Distribución - Promoción - Marketing en campos especiales - Administración del esfuerzo de marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Mcgraw-hill,
2000.
|
| Edition: | 7a. edición |
| Subjects: |
MARC
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| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentos de marketing. / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción: Celia Ascencio Lara ; revisión técnica: Yezmín López Taymani. |
| 250 | |a 7a. edición | ||
| 260 | |a México : |b Mcgraw-hill, |c 2000. | ||
| 300 | |a xxi, 707 páginas : |b ilustraciones ; |c 27 cm. | ||
| 520 | |a Marketing moderno - Mercados meta - Producto - Precio - Distribución - Promoción - Marketing en campos especiales - Administración del esfuerzo de marketing | ||
| 534 | |a Fundamentals of marketing |b 11th ed. | ||
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| 650 | 1 | 7 | |a Comercio exterior |2 Armarc |
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| 700 | 1 | |a Etzel, Michael J. | |
| 700 | 1 | |a Walker, Bruce J. | |
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