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Fundamentos de marketing. /

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Marketing moderno - Mercados meta - Producto - Precio - Distribución - Promoción - Marketing en campos especiales - Administración del esfuerzo de marketing

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Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J., Walker, Bruce J., Ascencio Lara, Celia (traductor), López Taymani, Yasmín (Reviewer)
Format:	Book
Language:	Spanish English
Published:	México : Mcgraw-hill, 2000.
Edition:	7a. edición
Subjects:	Mercadeo Mercadeo > Estudio de casos Mercadeo > Investigaciones Comercio exterior Canales de comercialización

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