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|a FISCHER DE LA VEGA, Laura
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|a Introducción a la investigación de mercados /
|c Laura Fischer de la Vega, Alma Emma Navarro Vega.
|
| 250 |
|
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|a 2a. ed
|
| 260 |
|
|
|a Mexico :
|b McGraw-Hill Interamericana,
|c 1990.
|
| 300 |
|
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|a 181 páginas :
|b il ;
|c 23 cm.
|
| 500 |
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|a Incluye índice, p. 179-181
|
| 505 |
0 |
|
|a Investigación de mercado -- Metodología de la investigación -- Métodos cuantitativos, cualitativos, mixtos de recolección de datos -- Técnias específicas de investigación de mercados
|
| 650 |
1 |
7 |
|a MERCADEO
|x INVESTIGACIONES
|2 LEMB
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| 650 |
|
7 |
|a ANALISIS DE MERCADEO
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