Comportamiento del consumidor : conceptos y aplicaciones /
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| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
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México, D. F. :
McGraw-Hill Interamericana,
c1995.
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| Notas Contenido: |
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| 100 | 1 | |a Loudon, David L. | |
| 245 | 1 | 0 | |a Comportamiento del consumidor : |b conceptos y aplicaciones / |c David L. Loudon, Albert J. Della Bitta; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont. |
| 260 | |a México, D. F. : |b McGraw-Hill Interamericana, |c c1995. | ||
| 300 | |a xxiii, 834 páginas : |b ilustraciones ; |c 25 cm. | ||
| 534 | |t Consumer behavior: concepts and applications |b 4th. ed |z 0070387672 | ||
| 500 | |a Incluye índice analítico | ||
| 505 | 0 | |a Estudio del comportamiento del consumidor -- Conocimiento de los consumidores y los segmentos de mercado -- Factores ambientales que influyen en el comportamiento del consumidor -- Determinantes individuales del comportamiento del consumidor -- Procesos de la toma de decisiones del consumidor -- Otros aspectos -- Casos | |
| 650 | 1 | 7 | |a Segmentación del mercado |2 Armarc |
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 700 | 1 | |a Della Bitta, Albert J. | |
| 700 | 1 | |a Rosas Sánchez, Rosa María |e traductor | |
| 700 | 1 | |a Teysser Mont, Ezequiel |e rev. | |
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