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|a 2a edición
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|a Barcelona :
|b Oikos-tau, S. A.,
|c 1964.
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|a Génesis-razones, objetivos y aspectos de un lanzamiento -- Diversos tipos de productos a lanzar -- El lanzamiento y la empresa -- Bases de partida -- Elementos previos y básicos del lanzamiento-- Condiciones previas -- Elementos básicos del lanzamiento -- Estrategia-Diversos métodos segn los productos -- Métodos para el lanzamiento de productos de gran consumo --
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