|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000026105 |
| 003 |
CO-BoSNA |
| 005 |
20260105160334.0 |
| 008 |
051027t2009^^^^mx^a^^^fr^^^^^001^0^spa^d |
| 020 |
|
|
|a 9789701073421
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
4 |
|a 658.802
|b F365s
|2 23
|
| 100 |
1 |
|
|a Fernández Valiñas, Ricardo
|
| 245 |
1 |
0 |
|a Segmentación de mercados /
|c Ricardo Fernández Valiñas.
|
| 260 |
|
|
|a México :
|b McGraw-Hill Interamericana,
|c ©2009.
|
| 300 |
|
|
|a xvi, 156 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 500 |
|
|
|a Incluye índice temático
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Definición de mercados -- Segmentación de mercados -- Variables demográficas -- Variables geográficas -- Variables Psicográficas -- Variables de posición del usuario -- Segmentación para grupos especiales -- Segmentación de mercados industriales -- La segmentación frente a la globalización de mercados -- Medición del mercado -- Estrategias de cobertura del mercado -- Desarrollo de mercados
|
| 650 |
1 |
7 |
|a Segmentación del mercado
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|2 Armarc
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157578
|a 05101
|b 05101
|d 2013-04-15
|l 0
|o 658.802 F365s
|p 059101008543
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|
| 952 |
|
|
|0 0
|1 0
|4 6
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157579
|a 05503
|b 05503
|d 2016-05-13
|i 9696
|l 0
|o 658.802 F365s
|p 059503003512
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra 48 No. 49-62, Sede Comercio (Rionegro - Antioquia)
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157580
|a 08103
|b 08103
|d 2013-07-08
|i 0424/2012
|l 0
|o 658.802 F365s
|p 089103000518
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 9 No. 19-120, Sabanalarga
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157581
|a 11403
|b 11403
|d 2016-02-10
|i 4018
|l 0
|o 658.802 F365s
|p 119403009347
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 45 No. 6-52, Bogotá D.C.
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F363S
|7 0
|8 GENER
|9 157582
|a 11405
|b 11405
|d 2010-04-15
|i 214373
|l 0
|o 658.802 F363s
|p 119303032977
|r 2026-01-05 16:03:34
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Cra. 13 No. 65-10, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F363S
|7 0
|8 GENER
|9 157583
|a 11405
|b 11405
|d 2010-04-15
|l 0
|o 658.802 F363s
|p 119303032971
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 13 No. 65-10, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F363S
|7 0
|8 GENER
|9 157584
|a 11405
|b 11405
|d 2010-04-15
|l 0
|o 658.802 F363s
|p 119303032972
|r 2026-01-05 16:03:34
|t Ej. 3
|w 2026-01-05
|y BOOK
|z Cra. 13 No. 65-10, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157585
|a 18516
|b 18516
|d 2017-05-03
|i 41739
|l 0
|o 658.802 F365s
|p 189516002825
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Km. 3 Vía Aeropuerto, Florencia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157586
|a 18516
|b 18516
|d 2017-05-03
|i 41739
|l 0
|o 658.802 F365s
|p 189516002826
|r 2026-01-05 16:03:34
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Km. 3 Vía Aeropuerto, Florencia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157587
|a 19221
|b 19221
|d 2015-07-17
|i 129385
|l 0
|o 658.802 F365s
|p 199221001159
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 9 No. 71N-60, Popayan
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157588
|a 23115
|b 23115
|d 2016-10-26
|i 23754
|l 0
|o 658.802 F365s
|p 239115000206
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Km 47 via Tierralta, corregimiento Santa Isabel
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157589
|a 23523
|b 23523
|d 2015-07-07
|l 0
|o 658.802 F365s
|p 952310000635
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calles 24 y 27 Av. Circunvalar
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F363S
|7 0
|8 GENER
|9 157590
|a 50532
|b 50532
|d 2011-08-08
|l 0
|o 658.802 F363s
|p 509532000011
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Km. 1 Via Acacias, Frente Almacen Exito
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157591
|a 68545
|b 68545
|d 2013-04-25
|i 185710
|l 0
|o 658.802 F365s
|p 689545002115
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 11 No. 13-13, Málaga
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157592
|a 70542
|b 70542
|d 2016-02-04
|i 118998
|l 0
|o 658.802 F365s
|p 709542001350
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Calle 25B No. 31-260, Sincelejo
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157593
|a 70542
|b 70542
|d 2016-02-04
|i 118998
|l 0
|o 658.802 F365s
|p 709542001351
|r 2026-01-05 16:03:34
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Calle 25B No. 31-260, Sincelejo
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157594
|a 76229
|b 76229
|d 2015-04-08
|i 107863
|l 0
|o 658.802 F365s
|p 769229000153
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|x Compra Librería Temis 2014
|y BOOK
|z Calle 72K No. 26J-97, Cali
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157595
|a 76229
|b 76229
|d 2015-04-08
|i 107863
|l 0
|o 658.802 F365s
|p 769229000154
|r 2026-01-05 16:03:34
|t Ej. 2
|w 2026-01-05
|x Compra Librería Temis 2014
|y BOOK
|z Calle 72K No. 26J-97, Cali
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157596
|a 85519
|b 85519
|d 2015-07-06
|i 191636
|l 0
|o 658.802 F365s
|p 859519000065
|r 2026-01-05 16:03:34
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 19 No. 36-68, Yopal
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157597
|a 85519
|b 85519
|d 2015-07-06
|i 191636
|l 0
|o 658.802 F365s
|p 859519000066
|r 2026-01-05 16:03:34
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Cra. 19 No. 36-68, Yopal
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157598
|a 85519
|b 85519
|d 2015-07-06
|i 191636
|l 0
|o 658.802 F365s
|p 859519000067
|r 2026-01-05 16:03:34
|t Ej. 3
|w 2026-01-05
|y BOOK
|z Cra. 19 No. 36-68, Yopal
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_802000000000000_F365S
|7 0
|8 GENER
|9 157599
|a 85519
|b 85519
|d 2017-03-14
|i 191636
|l 0
|o 658.802 F365s
|p 859519000338
|r 2026-01-05 16:03:34
|t Ej. 4
|w 2026-01-05
|y BOOK
|z Cra. 19 N° 36-68, Yopal
|
| 999 |
|
|
|c 30102
|d 30102
|
| 942 |
|
|
|6 658_802000000000000__F365S
|
