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|a Baños, Miguel
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|a Imagen de marca y product placement /
|c Miguel Baños González y Teresa C. Rodrígez García.
|
| 264 |
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|a Madrid :
|b ESIC,
|c [2012].
|
| 300 |
|
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|a 190 páginas :
|b ilustraciones ;
|c 25 cm.
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| 336 |
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|a texto
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|a sin mediación
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|a volumen
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|a Libros profesionales de empresa
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|a Incluye referencias bibliográficas e índices
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|a La marca -- Dimensiones operativas de la marca -- El branding -- Product placement -- El product placement como herramienta de comunicación
|
| 650 |
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|a Marcas registradas
|2 Armarc 2.0
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|a Publicidad
|x Productos de marca
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|a Rodríguez García, Teresa
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