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Marketing : Planeacion estratégica de la teoría a la práctica /

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Bibliographic Details
Main Author:	McCarthy, Edmund Jerome
Other Authors:	Perreault, William D. (autor)
Format:	Book
Language:	Spanish English
Published:	Bogotá : Mosby doyma, 1996.
Edition:	11a. edición
Subjects:	Mercadeo Ventas Análisis de mercadeo

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