Dirección de mercadotecnia : análisis, planeación, y control /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Editorial Diana.,
1981.
|
| Subjects: |
MARC
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Dirección de mercadotecnia : |b análisis, planeación, y control / |c Philip Kotler ; traducción de Andrés Ma. Mateo. |
| 260 | |a México : |b Editorial Diana., |c 1981. | ||
| 300 | |a 622 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye bibliografía e índices | ||
| 534 | |p Título original: |t Marketing management, analysis, planning, and control | ||
| 650 | 1 | 7 | |a Ventas |2 Armarc |
| 650 | 2 | 7 | |a Distribución física de mercancías |2 Armarc |
| 650 | 2 | 7 | |a Control de precios |2 Armarc |
| 700 | 1 | |a Mateo, Andrés María, |e traductor | |
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