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|a Chias, Josep
|
| 245 |
1 |
3 |
|a El mercado son personas /
|c Josep Chias.
|
| 260 |
|
|
|a Madrid :
|b McGraw-Hill Interamericana,
|c c1991.
|
| 300 |
|
|
|a xii, 107 páginas ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Marketing de servicios -- Conceptualización -- Estructuración -- Comercialización -- Marketing interno -- Control de calidad -- Marketing en acción
|
| 650 |
1 |
7 |
|a Mercadeo de servicios
|2 Armarc
|
| 650 |
1 |
7 |
|a Control de calidad
|2 Armarc
|
| 650 |
1 |
7 |
|a Servicio al cliente
|2 Armarc
|
| 650 |
1 |
7 |
|a Relaciones con los clientes
|2 Armarc
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