APA (7th ed.) Citation

HEIDINGSFIELD, M. S., & BLANKENSHIP, A. B. (1972). Mercadotecnia. Continental.

Chicago Style (17th ed.) Citation

HEIDINGSFIELD, Myron S., and Albert B. BLANKENSHIP. Mercadotecnia. México: Continental, 1972.

MLA (9th ed.) Citation

HEIDINGSFIELD, Myron S., and Albert B. BLANKENSHIP. Mercadotecnia. Continental, 1972.

Warning: These citations may not always be 100% accurate.