El plan de mercadeo. : Cómo prepararlo y ponerlo en marcha. /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Editorial Norma,
2003.
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| Subjects: | |
| Notas Contenido: |
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| 082 | 0 | 4 | |a 658.8 |b L973p |2 21 |
| 100 | 1 | |a Luther, William M. | |
| 245 | 1 | 3 | |a El plan de mercadeo. : |b Cómo prepararlo y ponerlo en marcha. / |c William M. Luther ; traducción Gisella Wolhfers de Rosas. |
| 260 | |a Bogotá : |b Editorial Norma, |c 2003. | ||
| 300 | |a 237 páginas ; |c 22 cm. | ||
| 505 | 2 | |a La planeración y las personas -- El plan de comunicaciones -- Investigación -- Gerencia de ventas. | |
| 534 | |t The marketing plan | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 700 | 1 | |a Wolhfers de Rosas, Gisella |e traductor | |
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