Introducción a la mercadotecnia internacional /
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
International Thomson,
c2000.
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| Notas Contenido: |
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| 100 | 1 | |a Terpstra, Vern | |
| 245 | 1 | 0 | |a Introducción a la mercadotecnia internacional / |c Vern Terpstra, Lloyd C. Russow ; traducción Joaquín Ramos Santalla. |
| 260 | |a México : |b International Thomson, |c c2000. | ||
| 300 | |a xi, 211 páginas : ; |c 22 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice | ||
| 505 | 0 | |a Mercadotecnia internacional -- El entorno de la mercadotecnia internacional -- Consumidores extranjeros y mercados exteriores -- Investigación de mercadotecnia internacional -- Estrategias de productos para mercados mundiales -- Decisiones de distribución internacional -- Dimensiones internacionales de la determinación de precios -- Dimensiones internacionales de la promoción | |
| 534 | |t International dimensions of marketing | ||
| 650 | 1 | 7 | |a Mercado de exportación |2 LEMB |
| 650 | 1 | 7 | |a Mercadeo |2 LEMB |
| 650 | 1 | 7 | |a Comercio exterior |2 LEMB |
| 700 | 1 | |a Russow, Lloyd C. | |
| 700 | 1 | |a Ramos Santalla, Joaquín, |e traductor | |
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