Investigación de mercados /
Saved in:
| Main Author: | |
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| Other Authors: | , , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
c2004.
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| Edition: | 2a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Hair, Joseph F. | |
| 245 | 1 | 0 | |a Investigación de mercados / |c Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez, Enrique Palos Báez. |
| 246 | 3 | 4 | |a Investigación de mercados |b en un ambiente de información cambiante |
| 250 | |a 2a. edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana, |c c2004. | ||
| 300 | |a xxiii, 715 páginas : |b ilustraciones ; |c 26 cm + |e 1 CD ROM | ||
| 534 | |t Marketing research | ||
| 500 | |a Incluye glosario e índices de nombre y analítico | ||
| 505 | 0 | |a Información y tecnología de la investigación de mercados -- Diseño de proyecto de investigación de mercados -- Recolección y captura de datos precisos -- Preparación de datos, análisis e informe de los resultados | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Servicio al cliente |2 Armarc |
| 650 | 1 | 7 | |a Relaciones con los clientes |2 Armarc |
| 700 | 1 | |a Bush, Robert P. | |
| 700 | 1 | |a Ortinau, David J. | |
| 700 | 1 | |a Dávila Martínez, Francisco Javier, |e traductor | |
| 700 | 1 | |a Palos Báez, Enrique, |e traductor | |
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