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|a Semblanza histórica de la mercadotecnia -- La organización y la mercadotecnia -- Macro y microambiente de la mercadotecnia -- Estudio del mercado -- La segmentación del mercado ... Investigación de mercados ... Productos y servicios -- Distribución -- Precio Comunicación y promoción -- Mercadotecnia de servicios, política, social y con sentido humano
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