La preparación del plan de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Barcelona :
Gestión 2000.,
2002.
|
| Subjects: |
MARC
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| 100 | 1 | |a Parmerlee, David | |
| 245 | 1 | 3 | |a La preparación del plan de marketing / |c David Parmerlee ; traductor Isabel Murillo. |
| 246 | 3 | 4 | |a Cómo preparar un plan de marketing |b desde la fijación de objetivos y formulación de previsiones a la presentación y control del plan / |
| 260 | |a Barcelona : |b Gestión 2000., |c 2002. | ||
| 300 | |a 207 páginas : |b ilustraciones, diagramas ; |c 27 cm. | ||
| 534 | |t Preparing the marketing plan | ||
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| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 700 | 1 | |a Murillo, Isabel, |e traductor | |
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