Administración de servicios : estrategias de marketing, operaciones y recursos humanos /
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| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Mexico :
Pearson Educación,
c2004.
|
| Subjects: |
MARC
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| 245 | 0 | 0 | |a Administración de servicios : |b estrategias de marketing, operaciones y recursos humanos / |c Christopher Lovelock [y otros] ; traducción Miguel Angel Sánchez Carrión, Pilar Mascaró Sacristán ; editora Marisa de Anta. |
| 260 | |a Mexico : |b Pearson Educación, |c c2004. | ||
| 300 | |a xvii, 741 páginas : |b ilustraciones, diagramas ; |c 26 cm. | ||
| 504 | |a Incluye bibliografías e índices | ||
| 534 | |t Services marketing | ||
| 650 | 1 | 7 | |a Mercadeo de servicios |2 Armarc |
| 650 | 1 | 7 | |a Industrias de servicios |x Administración |2 Armarc |
| 700 | 1 | |a Lovelock, Christopher H. | |
| 700 | 1 | |a Sánchez Carriuón, Miguel Angel, |e traductor | |
| 700 | 1 | |a Mascaró Sacristán, Pilar, |e traductor | |
| 700 | 1 | |a Anita, Marisa de, |e ed. | |
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