El plan de marketing : guía de referencia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Madrid :
Pearson ;
©2004.
Prentice Hall, |
| Subjects: |
MARC
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| 082 | 0 | 4 | |a 658.802 |b W873p |2 23 |
| 100 | 1 | |a Wood, Marian Burk | |
| 245 | 1 | 3 | |a El plan de marketing : |b guía de referencia / |c Marian Burk Wood ; traducción Miguel Angel Gómez Borja ; editor David Fayerman Aragón. |
| 260 | |a Madrid : |b Pearson ; |b Prentice Hall, |c ©2004. | ||
| 300 | |a xix, 256 páginas : |b ilustraciones, diagramas ; |c 26 cm. + |e 1 Cd-Rom | ||
| 500 | |a Incluye apéndices, glosario e índices | ||
| 534 | |t Marketing plan: a handbook | ||
| 650 | 1 | 7 | |a Administración de Mercadeo |2 LEMB |
| 650 | 2 | 7 | |a Planificación estratégica |2 LEMB |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 LEMB |
| 650 | 2 | 7 | |a Administración de ventas |2 LEMB |
| 700 | 1 | |a Gómez Borja, Miguel Angel, |e traductor | |
| 700 | 1 | |a Fayerman Aragón, David, |e edición | |
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