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|a Reinares Lara, Pedro J.
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| 245 |
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|a Marketing relacional :
|b un nuevo enfoque para la seducción y fidelización del cliente /
|c por Pedro J. Reinares Lara y José Manuel Ponzoa Casado.
|
| 250 |
|
|
|a Segunda edición
|
| 260 |
|
|
|a Madrid :
|b Pearson Education,
|c ©2004.
|
| 300 |
|
|
|a 303 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye bibliografía
|
| 505 |
0 |
|
|a Introducción al marketing relacional -- Los públicos del marketing relacional -- La estrategia relacional -- Fidelización, vinculación y retención de clientes -- Gestión de base de datos -- Customer relationship management (CRM)
|
| 650 |
1 |
7 |
|a Mercadotecnia
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Servicio al cliente
|2 Armarc
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| 700 |
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|a Ponzoa Casado, José Manuel
|e autor
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|x No tiene número de inventario
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