Investigación de mercados contemporánea /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Thomson,
c1999.
|
| Edition: | Cuarta edición |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b M478i |2 23 |
| 100 | 1 | |a McDaniel, Carl |c Jr. | |
| 245 | 1 | 0 | |a Investigación de mercados contemporánea / |c Carl McDaniel, Jr., Roger Gates ; traducción María Teresa Aguilar. |
| 250 | |a Cuarta edición | ||
| 260 | |a México : |b Thomson, |c c1999. | ||
| 300 | |a xxxvi, 859 páginas en varias paginaciones : |b ilustraciones ; |c 26 cm. | ||
| 500 | |a Incluye índices analítico y de notas; y glosario | ||
| 505 | 2 | |a Creación de un diseño de investigación -- Adquisición de datos-- Análisis de datos -- La investigación de mercados en acción : Inteligencia competitiva-- Caso completo -- Caso completo -- Tablas estadísticas | |
| 534 | |t Contemporary marketing research | ||
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Sistemas de información en administración |2 Armarc |
| 650 | 1 | 7 | |a Encuestas |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Estudios económicos |2 Armarc |
| 700 | 1 | |a Gates, Roger H |d 1942- | |
| 700 | 1 | |a Aguilar, María Teresa, |e traductor | |
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