Markstrat3 : simulación estratégica de mercadotecnia /

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Bibliographic Details
Main Author: Larréché, Jean-Claude
Other Authors: GATIGNON, Hubert, CORO PANDO, Julio Silverio (traductor)
Format: Book
Language: Spanish
English
Published: México : International Thomson, 2000.
Subjects:
Description
Physical Description:xi, 210 páginas : ilustraciones ; 26 cm.
ISBN:9706860185