Markstrat3 : simulación estratégica de mercadotecnia /

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Bibliographic Details
Main Author:	Larréché, Jean-Claude
Other Authors:	GATIGNON, Hubert, CORO PANDO, Julio Silverio (traductor)
Format:	Book
Language:	Spanish English
Published:	México : International Thomson, 2000.
Subjects:	ADMINISTRACION DE VENTAS > ESTRATEGIA Y TECNICAS MERCADEO > ESTRATEGIA Y TECNICAS

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