Góndola 95 : hacia la expansión del comercio moderno /.
Saved in:
| Corporate Authors: | , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá, Colombia :
Fenalco
SENA. |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 003 | CO-BoSNA | ||
| 005 | 20251227052916.0 | ||
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| 243 | 1 | 0 | |a Publicaciones SENA |
| 245 | 0 | 0 | |a Góndola 95 : |b hacia la expansión del comercio moderno /. |
| 246 | 3 | 4 | |a Gondola 95 : hacia la expansión del comercio de supermercados y autoservicios |
| 260 | |a Bogotá, Colombia : |b Fenalco |b SENA. | ||
| 300 | |a 202 páginas ; |c 21 cm. | ||
| 505 | 2 | |a Marcas y productos contribuirán a mejorar el mercado /Sabas Pretelt de la Vega -- Marcas privadas en Colombia: algunas reflexiones / Rafael España -- Compitiendo en el nuevo mundo: cambios en el consumo y operaciones del mañana / Judy Kozacik --Respuesta eficiente al consumidor destinada a revolucionar el comercio / Mark Zaremba -- Gerencia de categorias : herramientas para incrementar las ventas / Roberto Pedraza -- Promociones en el punto de venta : aumento de las utilidades / Carlos Paciarotti -- Desarrollo de las marcas privadas : ventajas competitivas / Rafael Castro Gorbea -- Aumento de la productividad : trabajando en equipo / Margarita Rosa Janné -- Desarrollo del recurso humano: experiencia de K. Mart / Peter P. Watkins -- Estrategia para permanecer en el mercado planeando la productividad / Ernesto Valenzuela -- El mercadeo para productos alimenticios : tácticas de Colombia /Katrina Hubbard -- Experiencia del comercioen ahorro de energía eléctrica : el caso de México / Luis Figueroa | |
| 650 | 1 | 7 | |a Comercio exterior |2 Armarc |
| 650 | 1 | 7 | |a Mercado de exportación |2 Armarc |
| 650 | 1 | 7 | |a Marcas de fábrica |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Promoción de ventas |2 Armarc |
| 650 | 1 | 7 | |a Exhibición de mercancias |2 Armarc |
| 650 | 1 | 7 | |a Supermercados |2 Armarc |
| 710 | 2 | |a Servicio Nacional de Aprendizaje (SENA, Colombia) |c Colombia | |
| 710 | 2 | |a Federación Nacional de Comerciantes (FENALCO) |c Colombia | |
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