Comportamiento del consumidor /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
International Thomson Editores,
2002.
|
| Edition: | 9a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.834 |b B632c |2 23 |
| 100 | 1 | |a Blackwell, Roger D. | |
| 245 | 1 | 0 | |a Comportamiento del consumidor / |c Roger D. Blackwell, Paul W. Miniard,James F. Engel ; traducción de Gabriel Sánchez. |
| 250 | |a 9a. edición | ||
| 260 | |a México : |b International Thomson Editores, |c 2002. | ||
| 300 | |a xx, 571 páginas : |b ilustraciones ; |c 27 cm. | ||
| 534 | |t Consumer behavior | ||
| 500 | |a Incluye glosario e índices onomástico y temático | ||
| 505 | 2 | |a Introducción al comportamiento del consumidor -- Toma de decesión del consumidor -- Determinantes individuales del comportamiento del consumidor -- Influencia del entorno en el comportamiento del consumidor -- Como influir en el comportamiento del consumidor | |
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 1 | 7 | |a Preferencias de los consumidores |2 Armarc |
| 700 | 1 | |a Miniard, Paul W. | |
| 700 | 1 | |a Engel, James F. | |
| 700 | 1 | |a Sánchez, Gabriel, |e traductor | |
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