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|a Ibarra Valdés, David
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|a ¿Cómo le hago para vender más? :
|b mercadotecnia en 6 pasos /
|c David Ibarra Valdés.
|
| 260 |
|
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|a México :
|b Editorial Limusa,
|c ©2008.
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|a 193 páginas :
|b ilustraciones ;
|c 23 cm.
|
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2 |
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|a Negocio de la empresa -- Segmentación de negocios de la empresa -- El cliente -- Las expectativas -- Elementos del concepto -- Estrategia de comercialización -- Investigación de mercado -- Anexo: Plan de mercadeo
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|a Personal de ventas
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|a Administración de ventas
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|a Consumidores
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