Servucción : el marketing de servicios /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish French |
| Published: |
Madrid :
McGraw Hill Interamericana de España,
c1989.
|
| Series: |
McGraw Hill de management
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Eiglier, Pierre | |
| 245 | 1 | 0 | |a Servucción : |b el marketing de servicios / |c Pierre Eiglier, Eric Langeard ; traducción y pròlogo Alejandro Molla Descals. |
| 260 | |a Madrid : |b McGraw Hill Interamericana de España, |c c1989. | ||
| 300 | |a xix, 220 páginas : |b ilustraciones ; |c 23 cm. | ||
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| 505 | 0 | |a Gestión de las servucciones -- El marketing mix de la empresa de servicio en red -- Los nuevos servicios | |
| 534 | |t Servuction. Le marketing des services | ||
| 650 | 1 | 7 | |a Mercadeo de servicios |2 Armarc |
| 700 | 1 | |a Langeard, Eric, | |
| 700 | 1 | |a Molla Descals, Alejandro, |e traductor |e prol. | |
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