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|a Serrano Gómez, Francisco
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|a Temas de introducción al marketing /
|c Francisco Serrano Gómez.
|
| 250 |
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|a 2a edición
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| 260 |
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|a Madrid :
|b ESIC,
|c 1997.
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| 300 |
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|a 392 páginas :
|b ilustraciones, gráficos ;
|c 24 cm.
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|a Marketing y sociedad -- Marketing y empresa -- Mercados meta -- Marketing y medio ambiente -- Introducción a la investigación comercial -- Comportamiento del consumidor -- Marketing-mix -- Producto -- Atributos del producto -- Precio y las condiciones de venta -- Distribución -- Sistema comercial -- Publicidad -- Promoción de ventas-- Fuerza de ventas
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