Marketing Fundamental /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish French |
| Published: |
Barcelona :
Gestión 2000,
1994.
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Vernette, Eric | |
| 245 | 1 | 0 | |a Marketing Fundamental / |c Eric Vernette ; traducción Enrique Canals. |
| 260 | |a Barcelona : |b Gestión 2000, |c 1994. | ||
| 300 | |a 228 páginas : |b ilustraciones ; |c 24 cm. | ||
| 500 | |a Incluye índice temático | ||
| 505 | 0 | |a Elementos esenciales del marketing: Introducción al marketing, acción de marketing en la empresa-- La información en marketing: Decisiones del consumidor, técnicas de investigación de mercados-- Decisiones estratégicas en marketing: Segmentación y posicionamiento, estrategias competitivas-- Gestión del Marketing mix: gestión de productos, gestión de precios, comunicación, venta y distribución de los productos.-- | |
| 534 | |t Marketing Fondamental | ||
| 650 | 1 | 7 | |a Mercadeo |2 LEMB |
| 650 | 1 | 7 | |a Administración de mercadeo |2 LEMB |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 LEMB |
| 650 | 1 | 7 | |a Competencia económica |2 LEMB |
| 700 | 1 | |a Canals, Enrique, |e traductor | |
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