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|a Schnarch Kirberg, Alejandro
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|a Nuevo producto :
|b estrategias para su creación, desarrollo y lanzamiento /
|c Alejandro Schnarch Kirberg ; revisión técnica Alfonso Jiménez Ardila.
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|a Bogotá :
|b Editorial McGraw-Hill Interamericana,
|c c1991.
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|a 187 páginas :
|b ilustraciones ;
|c 21 cm.
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|a Incluye índice alfabético
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|a Planeación de nuevos productos -- Desarrollo de los nuevos productos -- Acerca de la creatividad -- El proceso de desarrollo -- Introducción y lanzamiento -- Sobre el método de casos -- Casos de estudio
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