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|a Principios de marketing /
|c Agueda Esteban Talaya [y otros].
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|a Madrid :
|b ESIC Editorial,
|c 1997.
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| 300 |
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|a 732 páginas ;
|c 24 cm.
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|a Incluye referencias bibliográficas
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|a Marketing: funciones y entorno -- Mercado y demanda en marketing -- Planificación e información de marketing -- Producto -- Distribución comercial -- Comunicación comercial -- Organización de marketing -- Áreas de aplicación de marketing
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