Relaciones públicas en la mezcla de mercadotecnia /
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw Hill Interamericana,
©1992.
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| Series: | Serie profesional de mercadotecnia
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| Subjects: | |
| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Goldman, Jordan | |
| 245 | 1 | 0 | |a Relaciones públicas en la mezcla de mercadotecnia / |c Jordan Goldman ; traducción Rosa María Rosas Sánchez. |
| 260 | |a México : |b McGraw Hill Interamericana, |c ©1992. | ||
| 300 | |a xviii, 177 páginas ; |c 21 cm. | ||
| 490 | 0 | |a Serie profesional de mercadotecnia | |
| 500 | |a Incluye índice temático | ||
| 505 | 0 | |a Relaciones públicas proactivas -- Relaciones públicas reactivas | |
| 534 | |p Título original |t Public relations in the marketing mix | ||
| 650 | 1 | 7 | |a Relaciones públicas |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Promoción de ventas |2 Armarc |
| 650 | 2 | 7 | |a Relaciones con los clientes |2 Armarc |
| 700 | 1 | |a Rosas Sánchez, Rosa Maria, |e traductor | |
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