Mercadeo de servicios profesionales /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Legis Editores,
c1988.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Mercadeo de servicios profesionales / |c Philip Kotler, Paul N. Bloom ; traducción Helena Uribe Garros ; revisión técnica Humberto Serna Gómez. |
| 260 | |a Bogotá : |b Legis Editores, |c c1988. | ||
| 300 | |a 298 páginas : |b ilustraciones ; |c 24 cm. | ||
| 500 | |a Incluye índices temático y de nombres | ||
| 505 | 0 | |a Organización y planeación para el mercadeo -- Investigación del mercado y determinación del mercado objetivo -- Desarrollo de una estrategia de mezcla de servicios | |
| 534 | |t Marketing professional services | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo de servicios |2 Armarc |
| 650 | 1 | 7 | |a Técnicas de ventas |2 Armarc |
| 700 | 1 | |a Bloom, Paul N | |
| 700 | 1 | |a Uribe Garros, Helena, |e traductor | |
| 700 | 1 | |a Serna Gómez, Humberto, |e traductor | |
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