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|a Massons, Joan
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|a Finanzas para profesionales de marketing y ventas /
|c Joan Massons.
|
| 250 |
|
|
|a 2a edición
|
| 260 |
|
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|a Bilbao (España) :
|b Deusto,
|c 2003.
|
| 300 |
|
|
|a 398 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
|
|
|a incluye índice y bibliografía
|
| 505 |
2 |
|
|a La interrelación márketing-finanzas. -- El director de márketing y el balance, ¿Cripta cerrada?. -- Cortinas de humo alrededor del director comercial
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
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|a Mercadeo
|x Administración
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|a Ventas
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