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Finanzas para profesionales de marketing y ventas /

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Bibliographic Details
Main Author:	Massons, Joan
Format:	Book
Language:	Spanish
Published:	Bilbao (España) : Deusto, 2003.
Edition:	2a edición
Subjects:	Mercadeo Mercadeo > Administración Ventas
Notas Contenido:	La interrelación márketing-finanzas. El director de márketing y el balance, ¿Cripta cerrada?. Cortinas de humo alrededor del director comercial

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