Política de precios : Cómo crear el máximo valor a traves de una fijación de precios efectiva /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Barcelona :
Gestión 2000,
2000.
|
| Subjects: |
MARC
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| 100 | 1 | |a FLETCHER, Tony | |
| 245 | 1 | 0 | |a Política de precios : |b Cómo crear el máximo valor a traves de una fijación de precios efectiva / |c Tony Fletcher, Neil Russell-Jones ; traducido por Adrià de Gispert Ramis. |
| 260 | |a Barcelona : |b Gestión 2000, |c 2000. | ||
| 300 | |a 248 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice y apéndice | ||
| 534 | |t Value pricing. How maximize profits through effective pricing policies. | ||
| 650 | 1 | 7 | |a MERCADEO |2 LEMB |
| 650 | 7 | |a PRECIOS |2 LEMB | |
| 650 | 7 | |a COSTOS |2 LEMB | |
| 700 | 1 | |a RUSSELL-JONES, Neil | |
| 700 | |a GISPERT RAMIS DE, Adrià |e traductor | ||
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