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| LEADER |
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| 001 |
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| 003 |
CO-BoSNA |
| 005 |
20260106214200.0 |
| 008 |
951130s1999^^^^sp^a^^^fr^^^^^001^0^spa^d |
| 020 |
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|a 8480883421
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| 040 |
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|a CO-BoSNA
|b spa
|
| 041 |
0 |
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|a spa
|
| 043 |
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|a e-sp---
|
| 100 |
1 |
|
|a MARTINEZ-RIBES, Josep María
|
| 245 |
1 |
0 |
|a Fidelizando clientes :
|b detectar y mantener al cliente leal /
|c Josep María Martínez-Ribes, Lluís de Borja Soler, Patrícia Carvajal Pérez.
|
| 260 |
|
|
|a Barcelona :
|b Gestión 2000,
|c 1999.
|
| 300 |
|
|
|a 176 páginas :
|b ilustraciones ;
|c 22 cm.
|
| 500 |
|
|
|a Incluye índice
|
| 505 |
1 |
|
|a Lealtad: El cliente fiel. -- La lealtad y la base de datos de marketing. -- Modelos y bases de segmentación
|
| 650 |
1 |
7 |
|a RELACIONES CON LOS CLIENTES
|v METODOS
|2 LEMB
|
| 650 |
|
7 |
|a SERVICIO AL CLIENTE
|2 LEMB
|
| 650 |
|
7 |
|a INTERNET (RED DE COMPUTADORES)
|x HERRAMIENTAS
|2 LEMB
|
| 650 |
|
7 |
|a LEALTAD
|2 LEMB
|
| 650 |
|
7 |
|a SEGMENTACION DEL MERCADO
|2 LEMB
|
| 700 |
1 |
|
|a BORJA SOLER, Lluís de
|
| 700 |
1 |
|
|a Carvajal Pérez, Patricia
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|z Calle 51 No. 57–70 Torre norte, Medellín
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