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|a Liria, Eduardo
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|a La revolución comercial :
|b el key account, el trade marketing y el category manager /
|c Eduardo Liria.
|
| 260 |
|
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|a Madrid :
|b McGraw-Hill,
|c 2001.
|
| 300 |
|
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|a xviii, 276 páginas :
|b ilustraciones ;
|c 25 cm.
|
| 500 |
|
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|a Incluye índice
|
| 505 |
2 |
|
|a La distribución internacional. Conocer es saber. Prepararse para la revolución comercial -- Del key account al trade marketing y el category manager -- Estudio Delphi sobre la distribución, el key account y el trade marketing.
|
| 650 |
1 |
7 |
|a Comercio exterior
|2 Armarc
|
| 650 |
1 |
7 |
|a Administración de mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Administración de ventas
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