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|a EMBID HERRANZ, Pedro
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|a Marketing financiero /
|c Pedro Embid Herranz, Miguel Martín Dávila, Víctor Zorrilla Fernández.
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| 260 |
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|a Madrid :
|b McGraw-Hill,
|c c1998.
|
| 300 |
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|a xi, 260 páginas ;
|c 24 cm.
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| 500 |
|
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|a Incluye bibliografía
|
| 505 |
2 |
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|a El sector financiero. -- El marketing financiero. Planteamiento general. -- El comportamiento del consumidor financiero. La investigación comercial. -- La segmentación y el micromarketing. -- Los productos y servicio financieros.
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|a MERCADO DE VALORES
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| 650 |
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|a FINANZAS
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| 700 |
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|a Martín Dávila, Miguel
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|a ZORRILLA FERNÁNDEZ, Víctor
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